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Italina Ornament Co., Ltd. is located in Tanzhou Township, Zhongshan, Guangdong Province by the charming South China Sea, operating the 50,000m2 Italina Ornament Industry Park. It was founded in 1995 with sole investment by Italina . Both of these 2 companies are affiliated to Italina Ltd.
Headquartered in Hong Kong, Italina Ltd. is a multi-industry corporation committed to jewelry business while operating projects of tourism, metals and plastics, surface finishing and automobile accessories. It owns many subsidiaries in a variety of industries in China, including Italina Fashion Ornament Co., Ltd., Tai Hua Tourism Industry Co., Ltd. (Italina DIY Zone), East Asia Light Industry Co., Ltd., Oriental Ornament Factory Co., Ltd., Dong Sheng Metals and Plastics Industry Co., Ltd., Aoma Industry Co., Ltd., Oriental Xinye Surface Finishing Technology Co., Ltd. and Dongjun Automobile Accessories Co., Ltd. Its business operation worldwide is divided into 3 major regions: Hong Kong, Macao & Asia Pacific, exclusive of mainland China, is the heart of management and takes charge of administration as well as Asia Pacific business development; Europe & America is responsible for business management in the Europe and America market; China (mainland China) is the manufacturing center and runs sales activities in the mainland China market.
Of high prestige in the industry, Italina Fashion Ornament Co., Ltd. is one of the biggest ornament manufacturers in the world and the leading player of ornament making and marketing in the Asia Pacific area. After years of operation and development, it has grown into a large famous ornament company integrating R&D, manufacturing and marketing. The company now hires up to 4,000 employees for production in the industry park, and 1,500 and 1,000 respectively for domestic and overseas R&D and marketing. Standing in order amidst beautiful landscape and against the background of white clouds and blue sky, the workshops in the industry park look just like gorgeous jewels.
With great support from Zhongshan government, they set up Technical Center in 2003 in pursuit of ornament research and development. They adhere to the tenet of Prevent Pollution, Protect Environment in plating, the process they pride ourselves on in the industry. In addition to the use of advanced plating test equipment (including atomic absorption spectrophotometers and X-ray spectrometers) and non-nickel plating treatment technology, the plating process is well controlled to ensure good plating quality by salt mist test, sulfur vapor test and the nondestructive and accurate gold plating test through the rigorous plating solutions control system. They are known in the industry for advanced plating equipment, solid plating technology and rigorous process control, and among customers for environmentally friendly ornaments of long life and fine stability.
Italina Ornament Co., Ltd. specializes in making exquisite, fashionable ornaments with advanced measuring instruments and equipment imported from USA and Switzerland, process, materials and management system introduced from Italy and France, and creative concepts and ideas of designers from Europe, USA, Hong Kong, Macao, Japan, Korea as well as mainland China. They use superb techniques to produce a great variety of items, of which sterling silver, alloy and other metal ornaments are the most typical. There are 18 kinds and over 10,000 styles of trendy items including finger rings, earrings, necklaces, brooches, hair ornaments, bracelets, ankle laces, waist chains, watches and compacts. Italina Fashion Ornament Co., Ltd. is the only one partner that the Austrian crystal giant Swarovski has selected for its IB program in China. Italina ornaments are even more resplendent and valuable exquisitely beset with Swarovski’s unique 12-facet crystal products.
Respond Fast, Keep Pacesetting is the tenet that Italina Fashion Ornament Co., Ltd. sticks to in R&D. R&D activities are carried out by virtue of technical innovation and design innovation. The concepts of Market-Oriented Technical Innovation and High-Quality, High Value Added Design Innovation are upheld from the introduction of technologies and human talents to independent innovation by integration of domestic and overseas resources. they aim at trying the fashion by technical innovation and then lead the fashion of the industry. In the course of implementation, their R&D team participates regularly in Swarovski’s theme design press conferences; they worked together with Shanghai Donghua University to set up Donghua Research and Design Center and sponsor regular R&D exchanges and design contests; in their DIY industrial tourism project (the first theme cultural park in China), they present ornament design and making process to allow tourists an understanding of ornament history and culture and inspire them for creative thinking, launched the new model of experience marketing Do It Yourself and brought their trendy ornaments further in both domestic and overseas markets.
The company introduced the ISO9001: 1994 international quality management system in 1999 and was certified by SQCC in September 2000 so that the organization is fully in compliance with international standard in design, procurement control, production management and other respects. The conversion of the quality system to ISO9001:2000 version was completed in April 2002. By virtue of the establishment and improvement of the quality system, a professional audit team has been built up to make sure the requirements of the quality standard are met in all areas of operation and the customer focused management concept is fully realized, raising their customer satisfaction index in successive years.
Date:2010-3-1 【Return】